Before putting a caller on air, what must you ask them?

Before putting a caller on air, it is essential to ask them if they consent to go on air. This is important because it ensures that the caller is aware that their voice and contributions will be broadcasted publicly, which is not just a matter of courtesy but also a legal and ethical consideration. Consent helps protect the station from potential issues related to privacy, as the caller must explicitly agree to share their thoughts or opinions with a wider audience.

In many broadcasting contexts, it is crucial to have the caller’s permission. This fosters trust between the station and the audience, enhancing the overall listener experience. While other considerations, such as knowing the station's rules or being familiar with the show format, can contribute to a smooth interaction, the fundamental requirement is obtaining the caller's consent to ensure they are comfortable and willing to participate in the broadcast.